- Lieu
- Athens, Ohio, United States
- Bio
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I am in my fourth year teaching Marketing Strategy, the capstone course experience for marketing majors at Ohio University. A core component of this course is the capstone project in which students work in a consulting role with a live client to construct a strategic marketing plan.
- Portails
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Athens, Ohio, United States
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- Catégories
- Marketing strategy Sciences sociales Hôtellerie, tourisme et arts culinaires
Profils sociaux
Réalisations
Dernières rétroactions
Récentes expériences
Marketing Communications Strategy
MKT 4630
This is the capstone course project that is designed to aggregate undergraduate students’ learning experiences across the marketing major. In line with your organization’s goals, a team of students will develop a business-to-consumer (B2C) strategic marketing communications plan to address fit between your brand and the market. Student teams will deliver a tight, cohesive, and compelling strategic communication plan for the brand that will shape the company’s success in the market. Our students will determine an effective and impactful approach to deliver your B2C communication campaign to its intended audience. In devising this plan, the team(s) will extensively research the market to discover opportunities to better connect with your audience. Having a few live calls and end of semester presentation will be essential. This course meets on Tues/Thursday in the morning, so partnering with a client in the Eastern or Central time zones in North America will likely work best!
Marketing Communications Strategy
MKT 4630
This is the capstone course project that is designed to aggregate undergraduate students’ learning experiences across the marketing major. In line with your organization’s goals, a team of students will develop a business-to-consumer (B2C) strategic marketing communications plan to address fit between your brand and the market. Student teams will deliver a tight, cohesive, and compelling strategic communication plan for the brand that will shape the company’s success in the market. Our students will determine an effective and impactful approach to deliver your B2C communication campaign to its intended audience. In devising this plan, the team(s) will extensively research the market to discover opportunities that exist to better connect with your audience. Because of differences in time zones, we are looking to partner with companies and organizations based in North America.