Marketing Communications Strategy

MKT 4630
Fermé
Contact principal
Ohio University
Athens, Ohio, United States
Adam Hepworth
Assistant Professor of Marketing
(1)
2
Chronologie
  • août 31, 2021
    Début de expérience
  • septembre 1, 2021
    Project Scope Meeting
  • décembre 8, 2021
    Fin de expérience
Expérience
5/6 match de projet
Dates fixées par le expérience
Entreprises privilégiées
N'importe où
Any
Retail, Food & beverage, Entertainment, Apparel & fashion, Telecommunications, Technology, Real estate, Arts, Consumer goods & services, Marketing & advertising, Travel & tourism, Cosmetics & beauty, Liquor, wine & spirits, Sports & fitness

Portée de Expérience

Catégories
Communications Marketing strategy
Compétences
marketing strategy communication
Objectifs et capacités de apprenant.e.s

This is the capstone course project that is designed to aggregate undergraduate students’ learning experiences across the marketing major. In line with your organization’s goals, a team of students will develop a business-to-consumer (B2C) strategic marketing communications plan to address fit between your brand and the market. Student teams will deliver a tight, cohesive, and compelling strategic communication plan for the brand that will shape the company’s success in the market.

Our students will determine an effective and impactful approach to deliver your B2C communication campaign to its intended audience. In devising this plan, the team(s) will extensively research the market to discover opportunities that exist to better connect with your audience.

Because of differences in time zones, we are looking to partner with companies and organizations based in North America.

Apprenant.e.s

Apprenant.e.s
Premier cycle universitaire
Tout niveau
60 apprenant.e.s dans le programme
Projet
15 heures par apprenant.e.s
Les apprenant.e.s s'auto-attribuent
Équipes de 5
Résultats et livrables attendus

Final deliverables will include:

A written report (approx. 5-10 pages) including:

    1. An executive summary.
    2. A SWOT analysis.
    3. A segmentation and positioning plan.
    4. An overview and discussion of communication channels.
    5. A growth plan for the communication strategy.
    6. Other criteria specific to the individual project.
    7. References and appendices.

A 15-minute presentation with a 5-minute Q&A.

Chronologie du projet
  • août 31, 2021
    Début de expérience
  • septembre 1, 2021
    Project Scope Meeting
  • décembre 8, 2021
    Fin de expérience

Exemples de projets

Exigances

What our students can do for you:

  • Create an integrated marketing campaign for a new (or existing) product or service.
  • Recommend changes to new or existing advertising and other communication materials to ensure a consistent communication message.
  • Devise a communication segmentation plan.
  • Conduct a SWOT analysis.
  • Develop a clear statement of positioning your brand for the market.
  • Recommend a long-term growth orientation for successfully growing the brand in the market.

Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

  • Q1 - Case à cocher
  • Q2 - Case à cocher
  • Q3 - Case à cocher