Marketing Communications Strategy
Contact principal


Chronologie
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août 31, 2021Début de expérience
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septembre 1, 2021Project Scope Meeting
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décembre 8, 2021Fin de expérience
Chronologie
-
août 31, 2021Début de expérience
-
septembre 1, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
décembre 8, 2021Fin de expérience
Portée de Expérience
Catégories
Communications Marketing strategyCompétences
marketing strategy communicationThis is the capstone course project that is designed to aggregate undergraduate students’ learning experiences across the marketing major. In line with your organization’s goals, a team of students will develop a business-to-consumer (B2C) strategic marketing communications plan to address fit between your brand and the market. Student teams will deliver a tight, cohesive, and compelling strategic communication plan for the brand that will shape the company’s success in the market.
Our students will determine an effective and impactful approach to deliver your B2C communication campaign to its intended audience. In devising this plan, the team(s) will extensively research the market to discover opportunities that exist to better connect with your audience.
Because of differences in time zones, we are looking to partner with companies and organizations based in North America.
Apprenant.e.s
Final deliverables will include:
A written report (approx. 5-10 pages) including:
- An executive summary.
- A SWOT analysis.
- A segmentation and positioning plan.
- An overview and discussion of communication channels.
- A growth plan for the communication strategy.
- Other criteria specific to the individual project.
- References and appendices.
A 15-minute presentation with a 5-minute Q&A.
Chronologie du projet
-
août 31, 2021Début de expérience
-
septembre 1, 2021Project Scope Meeting
-
décembre 8, 2021Fin de expérience
Chronologie
-
août 31, 2021Début de expérience
-
septembre 1, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
décembre 8, 2021Fin de expérience
Exemples de projets
Exigances
What our students can do for you:
- Create an integrated marketing campaign for a new (or existing) product or service.
- Recommend changes to new or existing advertising and other communication materials to ensure a consistent communication message.
- Devise a communication segmentation plan.
- Conduct a SWOT analysis.
- Develop a clear statement of positioning your brand for the market.
- Recommend a long-term growth orientation for successfully growing the brand in the market.
Critères supplé mentaires pour entreprise
Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:
Contact principal


Chronologie
-
août 31, 2021Début de expérience
-
septembre 1, 2021Project Scope Meeting
-
décembre 8, 2021Fin de expérience
Chronologie
-
août 31, 2021Début de expérience
-
septembre 1, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
décembre 8, 2021Fin de expérience