Paul Lawton
Professor / CSO Sister Merci & neontaffy
(2)
4
Lieu
Hamilton, Ontario, Canada
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Catégories
Communications Éducation Marketing strategy

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Récentes expériences

McMaster University Continuing Education
McMaster University Continuing Education
Hamilton, Ontario, Canada

Competitor and Market Analysis of Consumer Appeals - Spring/Summer 2025

MKT 102

mai 5, 2025 - août 3, 2025

Would you like a deeper understanding of how your competitors appeal to consumers & potential customers in your market – and how your offering(s) sits within the range of consumer appeals in this category? Gain insights from student research and analysis as teams identify/analyze the key consumer wants & needs that the offerings in your category meet, reveal how your competitors attract and keep customers, and propose how this knowledge can be used to build your business.

Jumelages 1
Catégorie Communications + 2
Fermé
McMaster University Continuing Education
McMaster University Continuing Education
Hamilton, Ontario, Canada

Competitor and Market Analysis of Consumer Appeals - Winter 2024

MKT 102

janv 15, 2024 - avr 15, 2024

Would you like a deeper understanding of how your competitors appeal to consumers & potential customers in your market – and how your offering(s) sits within the range of consumer appeals in this category? Gain insights from student research and analysis as teams identify/analyze the key consumer wants & needs that the offerings in your category meet, reveal how your competitors attract and keep customers, and propose how this knowledge can be used to build your business.

Jumelages 1
Catégorie Communications + 2
Fermé
McMaster University Continuing Education
McMaster University Continuing Education
Hamilton, Ontario, Canada

Competitor and Market Analysis of Consumer Appeals - Spring 23

MKT 102 (C21)

juill 15, 2023 - août 20, 2023

Would you like a deeper understanding of how your competitors appeal to consumers & potential customers in your market – and how your offering(s) sits within the range of consumer appeals in this category? Gain insights from student research and analysis as teams identify/analyze the key consumer wants & needs that the offerings in your category meet, reveal how your competitors attract and keep customers, and propose how this knowledge can be used to build your business.

Jumelages 1
Catégorie Communications + 2
Fermé
McMaster University Continuing Education
McMaster University Continuing Education
Hamilton, Ontario, Canada

Brand Revitalization Plan

MKT 106 (C21)

mai 5, 2022 - juill 25, 2022

Relevance, consistency, and differentiation are the building blocks of strong brands, and require dedicated effort over a long period of time. In this project, a team of continuing education students will prepare a plan to enhance or revitalize your existing brand to increase revenue and/or market share.

Jumelages 1
Catégorie Analyse concurrentielle + 4
Fermé