Digital Analytics Insights for Business Growth
MARK 4420
This experience offers industry professionals the opportunity to collaborate with student consultants who are learning about digital analytics. These learners will be trained to analyze data from various digital channels and provide actionable insights. By engaging with this program, companies can gain fresh perspectives on their digital performance and receive data-driven recommendations to enhance their strategies. The learners will apply their analytical skills to real-world data, offering valuable insights that can help optimize marketing efforts and improve business outcomes.
Promotional Plan & Materials (Fall 2024)
MARK 3340
Student consultants will create a promotional plan for your organization and develop promotional materials across different media. You will normally manage two groups during the semester. This way you are assured to have multiple perspectives as our class consists of 35 students broken into 6 teams.