Virtual Internship Opportunity: Marketing Rebrand and Expansion

Our organization is able to offer a virtual internship opportunity for (1 | 2 | 3) marketing students or teams. Background Calgary Photos has been providing real estate photography, videography and measurement services to real estate agents in Calgary and surrounding areas since 2009. Our current branding and website has not been updated since 2012 and is ready for a refresh. We are also in the midst of organizing our processes and procedures so that we can package our business to be replicated in new centres either through expansion or franchising. The primary focus for the student will be: Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign. Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service). Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Our goal at the end of this experience is: Branding and Marketing Communications - For the student(s) to help us create a new brand comprehensive. Market Research - For the student(s) to help us gain a better understanding of our potential markets and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Other duties the student may complete could include : Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. Hubspot, Google Sheets, Excel) Content development, including social posts, blog posts, LinkedIn articles, and website copy. Primary contact : Rob Moroto, Owner CEO