Witease Music, a company looking to go to market with consumer product goods related to music, seeks to enhance its market presence and increase sales through a well-crafted strategic marketing plan. The project aims to address the challenges of reaching a broader audience and effectively communicating the unique value of Witease Music's products. Learners will analyze current market trends, identify target demographics, and develop strategies to improve brand awareness and customer engagement. The project will involve researching competitors, understanding consumer behavior, and leveraging digital marketing tools. By applying classroom knowledge in marketing principles, students will gain practical experience in creating a cohesive marketing strategy tailored to the music industry.

The deliverables for this project include a comprehensive strategic marketing plan document, which outlines key marketing strategies, target audience profiles, and proposed marketing channels. Additionally, students will present a summary of their findings and recommendations in a presentation format. The plan should also include a timeline for implementation and metrics for evaluating success.