Witease Music, a company aiming to enhance its brand visibility and engagement, seeks to leverage the power of social media platforms such as Instagram, Facebook, and YouTube. The goal of this project is to develop a comprehensive social media campaign strategy that aligns with Witease Music's brand identity and target audience. Learners will analyze current trends, audience behavior, and platform-specific features to create engaging content that resonates with potential customers. The project will involve researching successful campaigns in the music industry, identifying key performance indicators (KPIs), and proposing innovative ideas to boost Witease Music's online presence. By applying classroom knowledge of digital marketing and social media analytics, learners will gain practical experience in crafting effective campaigns that can be executed within a limited timeframe.

The deliverables for this project include a detailed social media campaign plan that outlines specific strategies for Instagram, Facebook, and YouTube. Learners will provide a content calendar, suggested post formats, and engagement tactics tailored to each platform. Additionally, a report analyzing potential KPIs and expected outcomes will be submitted. The final presentation will showcase the proposed campaign strategy, supported by data-driven insights and creative content ideas.