>> Objectives of the project:

• Conduct a primary market research targeted to Canadian hotels
• Enhance the quality of the decision making of Rethink2gether marketing activities to help the hospitality industry reduce food costs

>> Nature of the work to complete:

• Identify and list 10 best practices to conduct a primary market research that will be included in a business plan (Futurpreneur template)
• Suggest a survey in 7 questions that will help Rethink2gether understand how hotels currently reduce food costs
• Identify a list of min 100 contacts working in the hotel industry in Canada, using LinkedIn Sales Navigator

- Industry: Hospitality

- Location: Canada

- Job title: #1: General Manager ; #2: Director of Food & Beverage / Director of Operations ; #3: Executive Chef / Head Chef

• Identify the email and/or phone with tools like Voila Norbert
• Send survey by email to get feedbacks
• Also possible: conduct interviews (telephone or face-to-face)
• Analyze survey data and provide strategic recommendations for business development

>> Expected deliverables:

• 20 feedbacks from hotel professionals: General Manager ; Director of Food & Beverage / Director of Operations ; Executive Chef
• 1 document analyzing the market research conducted with key insights

>> Skills you'll develop:

Market Research, Business Development, SWOT, Business Strategy

>> Tools you'll use:

Google Sheets/Doc/Drive, Typeform, Zoom

Meeting via Zoom