ABEN HUB is seeking to enhance its business development efforts by generating new leads and developing a robust sales pipeline. The goal of this project is to provide learners with the opportunity to apply their knowledge of sales strategies and communication skills to real-world scenarios. The project involves researching potential markets, identifying key prospects, and developing a structured approach to engage these prospects effectively. Learners will analyze current sales processes, identify areas for improvement, and propose innovative strategies to increase lead conversion rates. They will be expected to reach out to potential clients, learn the business needs, outline product capability and assess client-product-fit, as a part of this process. This project will help ABEN HUB streamline its sales communication and improve overall efficiency in its business development operations.

- Research and identify potential markets and key prospects.

- Analyze current sales processes and identify areas for improvement.

- Develop a structured approach for engaging prospects.

- Propose innovative strategies to increase lead conversion rates.

- Communicate with potential clients to assess their business needs

The deliverables for this project include a comprehensive report detailing the research findings, a list of identified prospects, and a strategic plan for engaging these prospects. Additionally, learners will present a set of recommendations for improving the sales pipeline and communication strategies. The final deliverable will be a presentation summarizing the key findings and proposed strategies.

- Comprehensive report with research findings and identified prospects.

- Strategic plan for prospect engagement.

- Recommendations for sales pipeline and communication improvements.

- Final presentation summarizing key findings and strategies.