The main objective of this project is to enhance Gelato Shack's online presence and engagement through a strategic content creation campaign. Students will be tasked with developing creative and compelling content for various social media platforms to attract a wider audience, increase brand awareness, and drive customer interaction.

Instagram Posts Creation:

• Design visually appealing and cohesive Instagram posts that showcase Gelato Shack's signature products, promotions, and the vibrant atmosphere of the store.
• Implement a consistent theme or aesthetic to maintain brand identity.
• Utilize relevant hashtags and captions to maximize reach and engagement.

TikTok Video Production:

• Create an entertaining and shareable TikTok video highlighting Gelato Shack's unique offerings, behind-the-scenes moments, or customer interactions.
• Incorporate popular trends or challenges to leverage the platform's algorithm and increase visibility.
• Ensure the video reflects the brand's personality and values.

Google Reviews Analysis and Suggestions:

• Review and analyze Gelato Shack's current Google Reviews to identify common themes, positive feedback, and areas for improvement.
• Develop a summary report highlighting key insights and trends in customer feedback.
• Provide recommendations for addressing any concerns raised in negative reviews and suggest ways to enhance positive interactions.

Guidance and Oversight:

• Regular check-ins and guidance sessions will be scheduled to provide an overview of project expectations, clarify objectives, and address any questions or concerns.

Problem-Solving Assistance:

• A support system will be in place to address any challenges or roadblocks that students may encounter during the project. This includes troubleshooting technical issues and brainstorming creative solutions.