MoVA Realities aims to increase brand visibility and awareness through a well-executed public relations campaign. Students will develop and implement strategies to improve MoVA's reputation in the immersive technology industry. By creating engaging press materials, executing social media campaigns, and producing podcast content, this project will help MoVA reach a broader audience. The goal is to establish MoVA as a thought leader in augmented reality, allowing students to apply PR and marketing strategies in a real-world business context.

The students will create a comprehensive public relations campaign for MoVA Realities, which includes writing a press release, blog post, and media pitch to highlight MoVA’s AR solutions. They will design a social media campaign with a content calendar and engagement strategies for platforms like Instagram and LinkedIn. Additionally, students will develop a podcast episode focused on AR technology, create a media outreach strategy, and identify key contacts in the industry. The final deliverable will include a presentation summarizing their work and a report with insights and recommendations.