MoVA Realities seeks to revamp its pitch deck to effectively convey the transformative potential of its augmented reality technology to various stakeholders, including corporate partners, marketing agencies, and investors. The project involves creating a streamlined and engaging presentation that employs comic book-style storytelling to illustrate the practical applications of MoVA's solutions. By customizing the pitch for each audience segment, the project aims to highlight key benefits, generate interest, and build stronger connections with potential partners. This initiative will not only enhance MoVA's branding but also offer graduate students a valuable opportunity to apply their knowledge in marketing strategy and creative communication. The project will focus on developing a cohesive narrative that aligns with MoVA's vision and objectives.

The project will produce a comprehensive pitch deck specifically designed for three distinct audience segments: corporate partners, marketing agencies, and investors. Each version will creatively integrate comic book-style storytelling elements to vividly illustrate MoVA's augmented reality solutions, making complex ideas more accessible and engaging. Alongside the pitch decks, a detailed report will outline the rationale behind the storytelling approach and the specific customizations tailored for each audience. The final deliverables will include a polished digital presentation file and a supporting document that summarizes the key insights, strategies, and expected impacts of the proposed solutions, ensuring clarity and alignment with MoVA’s goals.