The main goal of this study is to determine the feasibility and potential success of our product by gathering feedback from customers and analyzing market trends and data.

We are looking to gain a better understanding of out target market to ensure we are positioning ourselves in the right segment, offering effective benefits, and creating the best marketing messages.

To accomplish this, you could focus on providing:

• A complete analysis of our current offerings, our target market, and the positioning of our brand.
• Conducting empirical interviews and/or questionnaires for feedback on our brand, product, service, etc.
• Executing further market research to develop a comprehensive report of our target market.

We hope to gain a comprehensive understanding of our target market and how we can better satisfy their needs. We would like recommendations on how to improve our positioning, brand, and products to better suit the market.

Prepare a report outlining findings and recommendations.

Students should focus on:

1. Conducting surveys and interviews with potential customers
2. Analyzing data and identifying trends and insights

Students will work closely with CEO, Lin Ferguson who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.