BoardSpace Branding Revamp
Portée du projet
Catégories
Graphisme Branding et guides de style Marketing strategyCompétences
color palette target audience logo design graphic design marketing brand strategy marketing materials project management software branding brand identityBoardSpace, a company specializing in board management software, seeks to update its branding to better reflect a modern and innovative approach. The current branding, including the logo, colours, and fonts, needs updatingto reflect current design trends.
The goal of this project is to create a fresh, cohesive, and visually appealing brand identity that resonates with current and potential clients. This project will allow learners to apply their knowledge of graphic design, marketing, and brand strategy to a real-world scenario, enhancing their skills in these areas.
The project will involve researching current branding trends, understanding BoardSpace's target audience, and developing a comprehensive branding package.
The deliverables for this project include:
- A new logo design that aligns with BoardSpace's brand values and vision.
- A color palette that complements the new logo and enhances the overall brand identity.
- A selection of fonts that are consistent with the new branding and suitable for various applications.
- A branding guideline document that outlines the proper usage of the logo, colors, and fonts.
These deliverables will provide BoardSpace with a refreshed and cohesive brand identity, ready for implementation across all marketing materials and platforms.
- Kickoff meeting with CEO
- Ongoing supervision and mentorship by CEO
- Weekly meetings
- Access to BoardSpace application
- Added to the company Slack channel - questions answers same day.
À propos de l'entreprise
BoardSpace is an online portal for the volunteer directors and administrators of condos, HOAs, non-profits and charities. BoardSpace overcomes the daunting task of looking after hundreds of documents, attending lots of meetings, preparing agendas, approving minutes and keeping on top of to-lists by providing boards with the tools to get their work done more efficiently and in less time.
Pat Crosscombe founded BoardSpace due to her experience on a condo board. BoardSpace is on a mission to organize the boards of directors of the world and was built by a team that understands the needs of condo and non-profit boards.