MoVA Realities is seeking to expand its footprint in the augmented reality (AR) industry by identifying new market opportunities. This project involves conducting in-depth market research to pinpoint potential customer segments and regions that align with MoVA's cutting-edge AR products and services. Learners will delve into current market trends, analyze consumer behavior, and evaluate competitor strategies to formulate actionable recommendations. The goal is to develop a comprehensive understanding of the AR landscape and identify strategic entry points for MoVA. By leveraging classroom knowledge, students will gain practical experience in market analysis and strategic planning, ultimately contributing to MoVA's growth and brand visibility in untapped markets.

The project will result in a comprehensive final report that includes detailed market research, competitive analysis, and a SWOT analysis for MoVA Realities. Students will develop a clear market expansion strategy tailored to MoVA’s strengths and opportunities. Additionally, they will create a presentation summarizing their key findings and recommendations for MoVA's management team. This presentation will highlight actionable steps for entering new markets and improving customer engagement. Overall, the deliverables will provide valuable insights and strategies that MoVA can implement to enhance its market presence and drive growth in the augmented reality industry.