Vloe, a company specializing in innovative hydration solutions, is seeking to enhance its online presence and engagement through a targeted social media campaign. The project aims to develop a comprehensive strategy that aligns with Vloe's brand identity and marketing objectives. Learners will analyze current trends in social media marketing, identify key platforms for Vloe's target audience, and propose creative content ideas to boost brand awareness. The project will provide an opportunity for learners to apply their knowledge of digital marketing, consumer behavior, and content creation. The ultimate goal is to create a strategic plan that Vloe can implement to increase its online visibility and customer engagement.

The deliverables for this project include a detailed social media campaign strategy document outlining the proposed platforms, content ideas, and engagement tactics. Additionally, learners will create a content calendar for a one-month campaign, including sample posts and visuals. A presentation summarizing the strategy and expected outcomes will also be delivered to Vloe's marketing team.