OUR GOALS

Brand our products, educate and inform potential customers, establish creditability, and build internal capability and knowledge to develop and implement future campaigns.

OUR CURRENT CHALLENGE

COVID-19 has changed business for everyone, so is true for us. Everyday we learn new things. No matter how prepared we think we are, it might not be business as usual. Currently we are auditing, trying to bounce back and facing challenges in boosting our sales and entering into new market areas.

OUR DESIRED OUTCOME

We intend to retain sustainable growth, develop a reputation in the respective product’s market as a reliable service provider, and build on competencies through marketing efforts that would elevate company's bottom line.

TASKS AND ACTIVITIES

You will be doing project tasks and activities in steps, starting from ground level and up. In general, you will do one or more of the following activities.

• Market research
• Competitor analysis
• Customer Satisfaction Survey
• Customer journey map
• Website audit (with SEM, SEO, & Analytics)
• Develop and run social media campaigns
• Content marketing strategy
• Email marketing strategy
• Reviews, follow ups etc.

HOW STUDENTS WILL WORK?

Students group will be formed. Group will have maximum of four students. There will be goals, targets and tasks set for a project. Student will discuss, perform activities and collaborate to reach targets and meet goals. This requires 20 to maximum of 60 hours in preferably in six weeks time. Student will work remotely and submit weekly progress report on time. Student will require computer, internet connection and Microsoft word, excel & power point (other equivalent applications may work) on your computer.

We will provide mentorship on an as needed basis