The primary goal of this internship project is to enhance the organization's market presence and sales through strategic social media campaigns and targeted marketing initiatives. Interns will be tasked with developing and executing key components of a comprehensive marketing plan, focusing on increasing brand awareness, engaging with the target audience more effectively, and driving sales growth. By the end of the project, students are expected to have made significant contributions to components of the marketing and sales plan.

Final deliverable includes: They are asked to submit a document summarizing their findings, strategies employed, and their contributions towards achieving the project's objectives.

To achieve the project goal, students will need to undertake a series of tasks, such as market research to identify target audiences and emerging trends, creation and scheduling of engaging content across various social media platforms, and analysis of engagement metrics to refine marketing strategies. They may also be involved in designing and executing targeted advertising campaigns. Additionally, students will need to apply SEO best practices to content creation to improve search engine rankings and visibility. Throughout the project, they will compile and analyze data to evaluate the effectiveness of their strategies, making adjustments as necessary to optimize results. The culmination of these activities will be documented in a comprehensive report that outlines their methodologies, findings, and the impact of their efforts on the project's overall success.