Our company helps not-for-profit organizations and businesses create equitable, just, healthy, and thriving workplaces. We want to better understand our target market and the overall market, so we can uniquely position ourselves within our industry.

We wish to collaborate with students to conduct market research. This will involve several actions for the students, including:

• Reviewing our company’s values, products, and services.
• Researching our target market and market potential.
• Researching the industry and competitive landscape.
• Recommending strategies to improve our positioning, brand, products, and services.

Bonus steps in the process will include:

• Recommending strategies to differentiate ourselves from our competition.

By the end of the project, students should demonstrate:

• Familiarity with our company’s products and services
• Understanding of our target market and market potential
• Understanding of our industry and competitors
• Recommendation of strategies to improve our company’s services

Bonus steps would include:

• Identifying our company’s competitive advantages

Final deliverables should include

• A final report.
• A presentation.