Project Summary

Easy Artisan Websites is seeking a team of four motivated students to develop and execute an SEO and AI-optimized blog content strategy. This project provides students with the opportunity to gain hands-on experience in digital content creation, keyword research, technical SEO, and AI search optimization. The goal is to create high-quality, research-backed blog content that enhances website traffic and search visibility on Google and AI-powered search engines (like ChatGPT, Perplexity, and Bard).

Project Goals

The objective of this project is to develop and execute an SEO-driven content strategy that attracts the ideal audience:

📌 Women entrepreneurs in the early stages of business, selling digital products & services.

Key goals include:

✔ Researching and identifying high-value, long-tail keywords to target.

✔ Writing engaging, well-structured, SEO-optimized blog posts.

✔ Optimizing blog content for Google ranking and AI search discoverability.

✔ Implementing technical SEO best practices (meta descriptions, schema markup, internal linking, etc.).

✔ Publishing and scheduling blog posts via WordPress with proper formatting, categories, and tags.

Team Structure & Role Responsibilities

This project will be executed by a team of four students, each taking on a specific role:

1️⃣ SEO Research & Content Strategist

Key Responsibilities:

✅ Conduct keyword research to find high-traffic, low-competition search terms.

✅ Identify trending topics using Google Trends, competitor analysis, and AI-driven search insights.

✅ Develop a content roadmap outlining blog topics, keyword targets, and publishing schedule.

✅ Provide search intent analysis (e.g., informational, transactional, commercial, etc.).

✅ Research semantic keyword variations and related queries to improve discoverability.

Tools You Might Use:

🔹 Google Keyword Planner, Ubersuggest, SEMrush, Ahrefs

🔹 ChatGPT, Perplexity, Bard (for AI-driven search insights)

🔹 Google Search Console & Analytics

2️⃣ SEO Copywriter & Blog Content Creator

Key Responsibilities:

✅ Write well-structured, engaging, and informative blog posts (1200–2,000 words).

✅ Optimize blog content using primary and semantic keywords while maintaining natural readability.

✅ Implement on-page SEO techniques (headings, meta descriptions, alt text, internal linking).

✅ Ensure content aligns with Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines.

✅ Develop compelling calls to action (CTAs) that drive engagement.

Tools You Might Use:

🔹 Google Docs, Grammarly, Hemingway Editor

3️⃣ Technical SEO & AI Search Optimization Specialist

Key Responsibilities:

✅ Ensure proper technical SEO implementation (meta descriptions, schema markup, internal linking).

✅ Optimize content formatting for both Google and AI-driven search visibility.

✅ Collaborate with Role 2 (SEO Copywriter & Blog Content Creator) to refine blog structure, improve readability, and enhance engagement.

✅ Implement structured data (schema markup) to improve visibility in rich search results.

✅ Research and test AI-friendly content formats that improve discoverability in AI-driven searches.

✅ Monitor keyword rankings and blog performance via Google Search Console & Analytics.

Tools You Might Use:

🔹 SEOPress, Google Search Console, PageSpeed Insights, Schema.org markup generator

4️⃣ Content Publishing & Performance Analyst

Key Responsibilities:

✅ Upload and format blog posts on WordPress, ensuring proper tagging and categorization.

✅ Schedule and publish posts following the content roadmap.

✅ Track blog performance metrics (traffic, engagement, bounce rates) using Google Analytics.

✅ Identify content improvement opportunities based on SEO performance data.

✅ Prepare a final report summarizing project impact, keyword ranking results, and content engagement.

Tools You Might Use:

🔹 WordPress CMS, Google Analytics, Google Search Console, Trello or Asana (for content scheduling & tracking)

Why Join?

This project offers real-world experience in SEO content writing, AI search optimization, and digital marketing strategy. Students will gain valuable skills in:

✔ SEO-driven content creation with a focus on keyword ranking.

✔ AI-friendly content optimization, preparing for the future of search.

✔ Technical SEO skills, including schema markup and site optimization.

✔ Google Analytics & Search Console reporting, crucial for any digital marketing career.

✔ WordPress content publishing, a key skill for website management.

By participating, students will:

🚀 Work on a live website with real SEO impact.

🚀 Build an SEO and AI-optimized content portfolio.

🚀 Learn best practices in Google & AI search ranking.

🚀 Develop highly marketable skills for careers in content marketing, SEO, and digital strategy.

Project Deliverables

📌 A content roadmap with keyword research and a blog publishing schedule.

📌 A minimum of 8–12 SEO-optimized, AI-friendly blog posts.

📌 Blog posts fully formatted, optimized, and published on WordPress.

📌 Technical SEO enhancements, including meta descriptions, schema markup, and structured headings.

📌 A performance report tracking keyword rankings, traffic, and engagement.

📌 Weekly 30-60 minute strategy meetings with the employer for feedback and refinement.