MoVA Realities seeks to enhance its online presence and engagement by understanding its competitors' strategies across Instagram, LinkedIn, and their websites. The goal of this project is to conduct a comprehensive analysis of MoVA's competitors to identify successful content strategies and engagement tactics. Learners will apply their knowledge of digital marketing and social media analytics to gather data, analyze trends, and derive actionable insights. The project will focus on understanding the types of content that resonate with audiences, the frequency of posts, and the engagement metrics that competitors achieve. By the end of the project, learners will develop a content strategy that aligns with MoVA's brand identity and targets its audience effectively.

The deliverables for this project include a detailed report and a presentation. The report will contain a competitor analysis summary, highlighting key insights and trends observed across the platforms. Additionally, learners will provide a set of content recommendations tailored to MoVA's brand and audience, including suggested content types, posting schedules, and engagement strategies. The presentation will summarize the findings and proposed strategies, offering MoVA actionable steps to enhance its online presence.