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Digital Marketing Strategy for Jessica De Castro & Co

Fermé
Contact principal
Coello Creative Agency
Coello Creative Agency
Hamilton, Ontario, Canada
Jessica De Castro
Jessica De Castro
Elle / Elle
Owner
(28)
5
Portails
(1)
Voir tout
Projet
Parcours académique
120 heures de travail au total
Apprenant.e.s
N'importe où
Niveau Intermédiaire

Portée du projet

Catégories
Étude de marché Marketing numérique Optimisation pour les moteurs de recherche Lancement d'un produit ou d'un service Marketing sur les réseaux sociaux
Compétences
digital marketing brand awareness content creation content strategy social media planning search engine optimization
Détails

The main goal for the project is to grow the online presence of Jessica De Castro & Co through a comprehensive digital marketing strategy. This will involve creating a social media plan, implementing SEO optimization, and more to increase brand visibility and engagement. The company is currently undergoing a major rebranding with an official launch planned for late April 2024, so this will be a major piece in making the launch a success.


Livrables

- Develop a social media plan outlining content strategy, posting schedule, and engagement tactics.


- Implement SEO optimization strategies to improve the company's search engine rankings.


- Create engaging and shareable content to increase brand awareness and audience engagement.


- Monitor and analyze the performance of the digital marketing efforts and make adjustments as needed.



Final deliverables should include:


- A detailed digital marketing strategy document outlining the social media plan, SEO optimization, content creation, and performance monitoring.


- A presentation summarizing the key findings and recommendations for the digital marketing strategy.


Mentorat
  • We will be mentoring each student 1 on 1 throughout their entire time with us.


  • We are entirely flexible to the students schedule and availability although we prefer mentorships hours to be scheduled before 4:00pm EST Monday-Thursday.


  • We will walk each student through a formal onboarding process so they are very clear about the guidelines on the project.


  • We will be available to any questions or guidance the students may need - 7 days a week!


À propos de l'entreprise

Entreprise
https://coelloexp.com
Hamilton, Ontario, Canada
2 - 10 employé.es
Business & management, Business services, Éducation, Events services, Marketing & advertising
Représentation
Propriété des femmes Handicapés Petite entreprise Propriété des neurodivergents Axé sur la communauté

Coello Creative is a community-driven creative agency focused on crafting meaningful, human-centered brand experiences. We help small businesses build authentic, lasting relationships with their customers by infusing their everyday business models with moments that resonate. In a world dominated by the digital, we honour the power of real, organic connections through personalized service, memorable experiences, and excellence at every touchpoint.

Our mission is to guide brands away from transactional business and towards heart-centered stewardship. From fostering strategic partnerships to finding dream collaborators, we empower businesses to establish deep roots within their local communities and beyond. At Coello, it’s about making every interaction count, turning spaces into hubs of connection, and reimagining what it means to truly engage with customers.

Let’s bring back the authentic, multi-faceted nature of genuine relationships and help businesses thrive through what matters most: 𝒑𝒆𝒐𝒑𝒍𝒆.