The project involves creating captivating video and graphic content that aligns with Arrimo's brand identity and appeals to its target market. The goal is to produce visually appealing materials that can be used across various digital platforms, including social media, the company website, and promotional campaigns. This project provides an opportunity for learners to apply their skills in video editing and graphic design, utilizing software tools such as Adobe Premiere Pro, After Effects, and Photoshop. By the end of the project, learners will have developed a portfolio of professional-grade visual content that demonstrates their ability to translate brand objectives into compelling visual stories.

The project deliverables include a set of short promotional videos, showcasing Arrimo's brand story. Additionally, learners will create a series of graphic design assets, such as social media posts or website banners, that complement the video content and reinforce the brand's visual identity. These deliverables will be presented in a final showcase, demonstrating the learners' ability to produce high-quality visual content that effectively communicates Arrimo's brand message.