Project Overview:

This project invites students to design a professional and compelling strategy to package and promote The Freedom Roadmap—a divorce support program—for inclusion in Employee Assistance Programs (EAPs). The goal is to position the Freedom Roadmap as a vital mental health and productivity resource that companies can offer to employees going through separation or divorce.

Background Research Insight:

Divorce is one of the most stressful life events and can significantly impact employee well-being and performance. Studies show that employees navigating divorce experience reduced productivity, increased absenteeism, and emotional distress for an average of three years. According to research by the Grief Recovery Institute, the cost of divorce and other emotional stressors to U.S. businesses exceeds $75 billion annually. These stressors directly affect workplace engagement, decision-making, and team morale.

By offering The Freedom Roadmap through their EAPs, companies can proactively support their staff, reduce stress-related losses, and foster a culture of compassion and resilience.

The deliverables for this project include a comprehensive marketing plan and a set of promotional materials tailored for EAP integration. The marketing plan should outline strategies for positioning the Freedom Roadmap within EAPs, targeting HR professionals and employees. Promotional materials may include brochures, digital content, and presentation slides that clearly convey the benefits of the Freedom Roadmap. The team will also provide a report summarizing their research findings and strategic recommendations.