Functionland is seeking a comprehensive marketing strategy to effectively promote its blockchain project. The goal is to enhance brand visibility and attract potential users and investors. The project involves analyzing current market trends, identifying target audiences, and crafting a compelling marketing message. Students will apply their knowledge of marketing principles and blockchain technology to develop a strategic plan. The project will require research into competitor strategies and the creation of a marketing mix tailored to the unique aspects of blockchain technology. The team will focus on digital marketing channels, including social media, content marketing, and influencer partnerships, to maximize outreach and engagement.

The deliverables for this project includes following and performing specific marketing tasks assigned by the marketing lead. the tasks include social media advertisements, online competition research and more