Virtual Summit Email Campaign Strategy

Fermé
Contact principal
Ofori
Cambridge, Ontario, Canada
Daniella Addison
Owner
(89)
6
Projet
Parcours académique
60 heures de travail au total
Apprenant.e.s
N'importe où
Niveau Intermédiaire

Portée du projet

Catégories
Communications Publicités Segmentation de la clientèle Marketing numérique Marketing strategy
Compétences
target audience scheduling audience segmentation content creation digital marketing email marketing
Détails

The project aims to design and implement a series of email campaigns for Ofori's upcoming virtual summit. The primary goal is to keep the audience engaged and informed before, during, and after the event. This involves understanding the target audience, crafting compelling email content, and scheduling emails to maximize engagement. The project will require learners to apply their knowledge of digital marketing, audience segmentation, and content creation. By analyzing past campaign data and industry best practices, the team will develop a strategy that ensures high open and click-through rates. The project will also involve using email marketing tools to automate and track the performance of the campaigns, providing insights for future improvements.

Livrables

The deliverables for this project include a comprehensive email campaign strategy document and a schedule for email distribution. Additionally, the team will create a series of email templates tailored to different stages of the virtual summit. These templates should be designed to engage the audience effectively and include metrics for measuring success, such as open rates and click-through rates. The final deliverable will be a presentation summarizing the campaign's expected impact and potential areas for optimization.

Mentorat
Outils et/ou ressources

Donner accès aux outils, logiciels et ressources nécessaires pour la réalisation du projet.

Réunions régulières

Enregistrements programmés pour discuter des progrès, relever les défis et fournir des commentaires.

Causes prises en charge

Les défis mondiaux auxquels ce projet s'attaque, en accord avec les objectifs de développement durable (ODD) des Nations unies. En savoir plus sur les 17 ODD ici.

Good health and well-being

À propos de l'entreprise

Entreprise
Cambridge, Ontario, Canada
0 - 1 employé.es
Éducation, Cosmetics & beauty
Représentation
Entreprises appartenant à des minorités Propriété des femmes BIPOC Petite entreprise Entreprise sociale
+ 1

Ofori's mission is to create a society that is aware, informed, knowledgeable and equipped to make informed decisions about the products and processes marketed to BIPOC consumers that harm and hurt while taking away from their natural state of beauty. We hope to enhance the confidence and quality of life of BIPOC consumers struggling with caring for their hair and skin with our safe and affordable products.