This Project Description is a Guideline - Happy to work with Professor to make this work for your class.

The main goal of this project is to create a comprehensive marketing plan and recommendations for TrustClarity Inc. This will involve several different steps for the students, including:

- Researching the competitive landscape and identifying potential target markets.

- Developing a comprehensive marketing strategy that outlines the company’s objectives, target market, and positioning.

- Creating a detailed budget for the marketing plan.

- Developing a comprehensive digital marketing plan that includes SEO, SEM, content marketing, and social media.

- Developing a comprehensive offline marketing plan that includes traditional media, events, and other tactics.

- Developing a comprehensive customer acquisition and retention plan.

- Developing a comprehensive customer feedback and insights plan.

By the end of the project, students should demonstrate:

- Understanding of the competitive landscape and potential target markets.

- Understanding of the company’s objectives, target market, and positioning.

- Ability to create a detailed budget for the marketing plan.

- Ability to develop a comprehensive digital marketing plan that includes SEO, SEM, content marketing, and social media.

- Ability to develop a comprehensive offline marketing plan that includes traditional media, events, and other tactics.

- Ability to develop a comprehensive customer acquisition and retention plan.

- Ability to develop a comprehensive customer feedback and insights plan.

Final deliverables should include:

- A comprehensive marketing plan and recommendations report.

- A 60-minute presentation explaining all research and findings from the report.

Mentorship, Recommendations if successful, potential employement.