The Impact of COVID-19 on Corporate Gift Giving and Giveaways

Fermé
Contact principal
AOK Marketing
Toronto, Ontario, Canada
CEO
(9)
3
Projet
Parcours académique
120 heures de travail au total
Apprenant.e.s
N'importe où
Niveau Intermédiaire

Portée du projet

Catégories
Étude de marché Analyse concurrentielle Analyse marketing
Compétences
data collection surveys focus group research
Détails

The main goal of this project is to understand how COVID-19 has impacted the way people gather, celebrate, and connect with corporate gifts, trade show giveaways, and other leave-behinds. The insights gained from this research will help our company adapt our product offerings to better meet the changing needs and preferences of our customers.

Livrables
  1. Conduct a literature review.
  2. Collect data: Students should collect data on how the pandemic has affected corporate gift-giving and trade show giveaways. They could do this by conducting surveys, interviews, and focus groups with industry professionals, consumers, and other relevant stakeholders.
  3. Analyze the data: Once the data has been collected, students should analyze it to identify trends and patterns related to how COVID-19 has affected corporate gift-giving and giveaways.
  4. Compare pre and post-COVID-19: Students should also compare data from before and after the pandemic to identify changes that have occurred as a result of COVID-19.
  5. Draw conclusions and make recommendations: Based on their analysis of the data, students should draw conclusions about how COVID-19 has affected corporate gift-giving and trade show giveaways, and make recommendations for how companies can adapt to the new reality in order to continue engaging with their customers and stakeholders.
Mentorat

Students will work closely with CEO, Dave Burnett who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.

À propos de l'entreprise

Entreprise
Toronto, Ontario, Canada
Marketing & advertising, Banking & finance

Digital Marketing Agency - AOK Marketing is a results-driven digital marketing agency with over 15 years of experience in helping businesses grow and thrive. They specialize in SEO, paid search ads, paid social media ads, conversion rate optimization, and affiliate and influencer marketing. With a strong track record of success and a focus on delivering exceptional results, AOK Marketing has become the go-to partner for companies looking to drive sales and maintain growth year after year.