The main goal for the project is to create a comprehensive marketing plan for Lonewolf Consulting. The plan should identify the company's niche, define its target market, and outline strategies to effectively reach and engage this audience.

This will involve several different steps for the learners, including:

- Conducting a thorough analysis of Lonewolf Consulting's current market position and offerings.

- Identifying the company's niche and unique selling propositions.

- Defining the target market and creating buyer personas.

- Developing marketing strategies and tactics to reach and engage the target audience.

- Creating a marketing budget and timeline for implementation.

- Outlining key performance indicators (KPIs) to measure the success of the marketing plan.

By the end of the project, learners should complete the following tasks:

- A detailed analysis of Lonewolf Consulting's current market position and offerings.

- Identification of the company's niche and unique selling propositions.

- Defined target market and buyer personas.

- Developed marketing strategies and tactics with a budget and timeline for implementation.

- Outlined key performance indicators (KPIs) to measure the success of the marketing plan.

Final deliverables:

- A comprehensive marketing plan document outlining all the above deliverables.

- A presentation explaining the marketing plan and its implementation strategies.

We Provide:

• Existing Research on Competitor & Market (basics)
• Overview & Details on our Product Offerings
• Brand & Style Guidelines (fonts, colours, logos, etc...)
• Existing Marketing Materials (AI generated for print)
• Website Analytics (perfmatters)
• Social Media Analytics (fb and linkedin)

We Offer:

• Time to Meet weekly to start/kickoff
• Transition to Bi-Weekly or Monthly meetings
• Business / Management Mentorship and Guidance
• Fun atmosphere (we like jokes)
• The opportunity to make an impact to the future equipment management professionals