Belongify has developed an innovative, self-facilitated course designed for leaders to emphasize the principle of "connect before content" within their teams. This experience-based course has demonstrated significant effectiveness and impact. The challenge is to create a comprehensive sales strategy that will effectively market and sell this course to potential clients. The goal is to identify target markets, develop key messaging, and establish sales channels that resonate with organizations seeking to enhance team dynamics and leadership skills. The project will involve analyzing current market trends, understanding the competitive landscape, and crafting a strategy that highlights the unique benefits of the course. The team will work to ensure that the sales strategy aligns with Belongify's brand values and objectives.

The project deliverables will include a detailed sales strategy document that outlines target markets, key messaging, and recommended sales channels. Additionally, the team will provide a presentation summarizing the strategy and its expected impact. The deliverables will also include a list of potential clients and partners, along with a timeline for implementation.