ABEN HUB is seeking to enhance its market presence by developing compelling sales materials and initiating outreach efforts to potential customers. The goal of this project is to create a suite of creative sales documents and materials that effectively communicate the value proposition of ABEN HUB's offerings. Additionally, the project aims to identify and reach out to a targeted customer base to initiate pilot programs and gather feedback. This project provides learners with the opportunity to apply their knowledge of marketing, communication, and sales strategies in a real-world context. The tasks involved are closely related and can be completed by a team of learners from a marketing or business program, ensuring a cohesive approach to the project. The project is designed to allow learners to manage their time effectively while delivering high-quality results.

The deliverables for this project include a set of creative sales materials, such as brochures, presentations, and digital content, tailored to ABEN HUB's target audience. Additionally, the team will develop a strategy for reaching out to potential customers and execute an initial outreach campaign. The final deliverables will include a report summarizing the outreach efforts, feedback received, and recommendations for future engagement. This project will culminate in a presentation to ABEN HUB's management team, showcasing the materials developed and insights gained from the outreach activities.