Strategic Marketing & Communications Plan for Re-branding

Fermé
Contact principal
Blue Mountain & Collingwood Adventure Tours
Collingwood, Ontario, Canada
Patti Bowden
Marketing & Advertising Sales Manager
(4)
3
Projet
Parcours académique
60 heures de travail au total
Apprenant.e.s
N'importe où
Niveau Intermédiaire

Portée du projet

Catégories
Communications Étude de marché Marketing strategy
Compétences
strategic marketing brand awareness newsletters communication strategies communication planning branding social media communication
Détails

When we bought an existing small local tour company 3 years ago, we changed the name to Ace Transportation Group. Part of the reason was that the existing name had some reputation issues associated with it.

After working with previous student groups in Riipen, it was strongly recommended that we change our company name as it doesn’t resonate with tours/experiences. We have embraced their suggestion, chosen a new name and are in the process of assessing all that's required to go forward with re-branding. (Ace Transportation Group will still be kept for our transportation division.)

You can assist us by developing a custom content and communication strategy for our social media that informs current followers of our new name, then establishes brand awareness over time as well as attracting a new audiences. Content can also be applied to our new website, newsletters, e-blasts and any other means of communicating our re-branding message.

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À propos de l'entreprise

Entreprise
Collingwood, Ontario, Canada
2 - 10 employé.es
Industries inconnues

Blue Mountain & Collingwood Adventure Tours is a division of Ace Transportation Group, and we have been providing year-round all-inclusive adult field trips in the area since 2017. Since then, the company has grown and so has our fleet of safe, reliable vehicles for various group sizes. Our #1 goal is to provide you the best and safest experience possible.