One of the divisions of our company, Ace Transportation Group, operates local tours/experiences (such as wine tours & hiking excursions) in a small 4 season town. Understanding that we have a market post Covid, we have created a couple of new service offerings to pivot and grow our business. These are multi-day curated Culinary and Wellness get-a-ways that support local businesses and promote experiencing tourism in your own backyard.

We know that post Covid, people will want to get out and have some fun with a small group of friends and a get-a-way not too far from home (yet providing the escape) will be desirable.

Our research shows that there are no such curated multi-day get-a-ways in our area or target market. Therefore, we are confident that this will fill a void in the market.

Our organization is able to offer a virtual internship for 1-2 teams.

The primary focus for the students will be: - drill down on how to find our target audience of women 55+ - describe our dream client by persona - define where these clusters of people are - what's the best way to reach them with a limited budget - what's the look, feel and message to reach the target audience

A secondary focus could include: Coming up with a new name for our tour division, instead of Ace Transportation Group.

Our goal at the end of this experience is: with the information you provide, that we will be ready to market these two experiences for fall 2020

We plan to communicate with our virtual intern by: Riipen or email

Student's primary contact: Patti Bowden, Marketing & Sales Manager

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