Ofori seeks to enhance its online presence by optimizing its website to boost sales and improve customer experience. The project involves conducting a comprehensive review of the current website to identify areas for improvement in user interface, navigation, and overall functionality. Learners will analyze customer touchpoints to ensure they are intuitive and efficient, facilitating a seamless shopping experience. Additionally, the project requires the development of creative strategies to strengthen Ofori's branding, ensuring it effectively communicates the company's market positioning and superiority. The goal is to apply classroom knowledge in digital marketing, user experience design, and branding to create actionable strategies that align with Ofori's business objectives.

The project deliverables include a detailed report outlining the findings from the website review, including specific recommendations for sales optimization and customer touchpoint enhancements. Learners will also provide a creative branding proposal that includes visual and messaging strategies to elevate Ofori's market presence. The deliverables should be presented in a professional format, including visual aids and supporting data, to facilitate easy implementation by Ofori's team.