Plumbata Intelligent Business Solutions is seeking to enhance its market presence and brand awareness for its AI-driven construction tech platform. The project aims to create engaging marketing and promotional materials that effectively communicate the platform's unique value propositions. The goal is to grow Plumbata's social media presence and build awareness among potential clients and industry stakeholders. By leveraging classroom knowledge in marketing and digital media, learners will develop a comprehensive marketing strategy tailored to the construction tech industry. The project will focus on identifying key target audiences, crafting compelling messages, and utilizing various digital channels to reach and engage these audiences. Learners will have the opportunity to apply their skills in content creation, social media management, and digital marketing analytics.

The project deliverables will include a set of marketing and promotional materials such as brochures, social media posts, and a short promotional video. Additionally, a detailed social media strategy document outlining target audiences, key messages, and recommended platforms will be developed. Learners will also provide a report analyzing the effectiveness of the proposed strategies and materials, offering insights and recommendations for future marketing efforts.