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Augmented Reality Strategic Research and Lead Generation Pipeline for Event Sector

Fermé
Contact principal
MoVA Realities
MoVA Realities
Toronto, Ontario, Canada
MoVA Team
MoVA Team
CEO and Co-founder
(11)
4
Projet
Parcours académique
80 heures de travail au total
Apprenant.e.s
N'importe où
Niveau Intermédiaire

Portée du projet

Catégories
Étude de marché Segmentation de la clientèle Marketing numérique Génération de leads Marketing strategy
Compétences
augmented reality lead generation customer acquisition management market research business-to-business (b2b) marketing industry analysis analytical skills strategic partnership project management
Détails

MoVA Realities aims to solidify its industry influence and expand its client base within the events sector by leveraging cutting-edge AR engagement strategies. This project will involve researching AR engagement trends to identify innovative approaches for positioning MoVA as a thought leader. Students will analyze industry data and case studies to craft content recommendations that highlight MoVA’s AR expertise in event applications. Additionally, they will develop a structured lead generation process by identifying key client segments, crafting targeted messaging, and proposing outreach strategies that align with MoVA’s brand goals. The goal is to enhance MoVA’s presence and drive client acquisition within the events industry through impactful AR engagement and strategic outreach.

Livrables

- A comprehensive report detailing current AR engagement trends and their applicability to the events sector.


- A set of content recommendations designed to establish MoVA's thought leadership in AR for events.


- A structured lead generation process, including a list of potential client segments, targeted messaging, and proposed outreach strategies.


- A presentation summarizing the research findings and proposed strategies to MoVA's management team.

Mentorat
Expertise et connaissances du domaine

Fournir des connaissances spécialisées et approfondies et l'industrie générale des idées pour une compréhension globale.

Compétences Connaissances et expertise

Partager des connaissances sur des compétences techniques spécifiques, des techniques, méthodologies requises pour le projet.

Assistance pratique

Implication directe dans les tâches du projet, en offrant des conseils et démonstration de techniques.

Outils et/ou ressources

Donner accès aux outils, logiciels et ressources nécessaires pour la réalisation du projet.

Réunions régulières

Enregistrements programmés pour discuter des progrès, relever les défis et fournir des commentaires.

Causes prises en charge

Les défis mondiaux auxquels ce projet s'attaque, en accord avec les objectifs de développement durable (ODD) des Nations unies. En savoir plus sur les 17 ODD ici.

Industry, innovation and infrastructure

À propos de l'entreprise

Entreprise
https://www.movarts.com
Toronto, Ontario, Canada
2 - 10 employé.es
Entertainment, Events services, Marketing & advertising, Media & production, Technology
Représentation
Entreprises appartenant à des minorités Propriété des femmes Propriété des immigrés

MoVA Realities, a Princeton-led team, is building the "Canva for immersive experiences" to transform corporate training, marketing, and events through accessible WebXR solutions. Our mission is to help organizations create high-engagement activations with measurable results—bridging the gap between physical and digital interactions. By blending real and virtual worlds via the web, we empower trainers, event planners, and marketers to craft scalable, tech-friendly XR campaigns without the usual complexity. MoVA makes immersive experiences easy, impactful, and accessible, delivering real value and lasting impressions—no advanced hardware or coding headaches required.