COOCO Corporation is preparing to launch a new product and seeks a comprehensive business development strategy to ensure a successful market entry. The project aims to leverage the learners' understanding of market analysis, competitive positioning, and strategic planning. The team will analyze current market trends, identify target customer segments, and develop a go-to-market strategy that aligns with COOCO's brand values and business objectives. The project will involve researching competitors, understanding consumer needs, and proposing innovative marketing tactics. Learners will apply their classroom knowledge of business development and marketing principles to create a cohesive and actionable plan. This project provides an opportunity to work on real-world business challenges, enhancing their strategic thinking and problem-solving skills.

The deliverables for this project include a detailed business development strategy document outlining the proposed market entry plan. This should include a market analysis report, identification of target customer segments, and a competitive analysis. Additionally, the team will present a marketing strategy proposal, including promotional tactics and a timeline for implementation. A final presentation summarizing the strategy and key recommendations will be delivered to COOCO's management team.