PROJECT SCOPE

Currently, we are seeking an ambitious and creative individual with a refreshing outlook on market research to help inform our business strategy moving forward. The selected student will be asked to review and compile data relevant to the business and industry. Based on the data collected, the student will be asked to identify 1-3 areas of the business or initiatives for Artfull to focus on as a part of their growth and development strategy. Artfull will provide the tools and resources that the student requires to complete this project.

The selected student will work closely with the business owner to gather the following relevant information:

• competitor analysis, identify 3-5 similar business, highlight differentiators and similarities
• compare current customer base with target market
• identify unique selling points of Artfull

Following the data collection, the student and business owner will meet to review the findings and discuss how the collected data can help inform and influence the business marketing strategy.

We are a fast-growing company and look forward to working with a driven individual who will compliment our business.

The student will be supported by Cailey, the owner of Artfull. The student will be encouraged to utilize their area of expertise to best inform the scope and direction of the project.