Emkao Foods’ Sales Process Optimization project is a great way to improve how we attract and manage customers to a product. As the Social Media Assistant, I’ve seen how social media can help drive interest in our products. I’ve learned that Creating more engaging content, encouraging direct customer interactions, and tracking how social media leads to purchases helped me understand what works best throughout the experience. While working on this project, I’ve noticed that clear messaging and well-timed posts make a big difference in customer engagement. I’ve had to learn the hard way thatmanaging your time from when you create the post to when you have to post them is very important!