Riipen | Integrated Marketing Communications

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Integrated Marketing Communications

Fermé

Contact principal

Red River College Polytechnic

Winnipeg, Manitoba, Canada

Neil Rockman

Instructor

(5)

Chronologie

janvier 5, 2026

Début de expérience
avril 22, 2026

Fin de expérience

Expérience

2/2 match de projet

Dates fixées par le expérience

Entreprises privilégiées

N'importe où

Tout type de entreprise

N'importe qu'elle industrie

Portée de Expérience

Catégories

Segmentation de la clientèle Marketing numérique Communications Étude de marché Marketing strategy

Compétences

digital marketing sales & marketing marketing strategy communication research

Objectifs et capacités de apprenant.e.s

Students can help solve marketing problems by providing communication solutions. Students will create a marketing campaign to ensure clarity, consistency, and maximum impact. In this project, students will:

Evaluate the strategic roles of a variety of communications
Identify target customers
Communicate brand awareness
Create the campaign messaging.

The students will work in teams to collaboratively develop an integrated marketing campaign for you!

A strong online presence is key to unlocking new markets and building your customer base. Whether you are launching a new product, promoting your business, or trying to reach new audiences, integrating traditional and modern day marketing techniques is an excellent advantage.

In this project, a group of students will analyze your current marketing activities and suggest solutions from traditional to social media and propose methods to strategically leverage these tools to achieve your objectives.

Apprenant.e.s

Diplôme

Niveau Intermédiaire

36 apprenant.e.s dans le programme

Projet

20 heures par apprenant.e.s

Les Pédagogues affectent les apprenant.e.s à des projets

Équipes de 6

Résultats et livrables attendus

A report for advertising and marketing communications plans from strategy up to execution.
The report will detail the objectives, recommended solutions, and an action plan.
Determine the components of the communications mix to include in an integrated marketing communications campaign.
Conduct marketing research to analyze the competition and your target market.
A 20 minute presentation of key findings with a Q & A.
Execution would be the responsibility of the client.

Chronologie du projet

janvier 5, 2026

Début de expérience
avril 22, 2026

Fin de expérience

Exemples de projets

Based on your organization's current needs and goals, students will develop a custom integrated marketing communication campaign. The plan can be designed from scratch or it will build on your existing strategy.

The strategy could include, but is not limited to:

Conducting an audit of your current social media presence.
Developing strategies for improving your online presence by recommending programs, tools, methods of engagement, social channels, or communication pieces.
Examining content marketing and the role it plays in your integrated marketing communications
Developing strategies for increasing engagement on your various public accounts, blogs, or other marketing assets.
Identifying best practices to reach a new target audience.
Identifying best practices within your current market segment to achieve a larger market share.
Integration of a new media campaign to complement existing marketing communications.
Developing a 3-month roll out plan.
Recommending changes to advertising and PR materials for improving the consistency across your organization’s existing marketing campaigns.
Creating an integrated marketing campaign for a new product or service.
Creating a rebranding campaign for an existing product.

Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

Q1 - Case à cocher

Are you available for a brief phone call to discuss the project scope and determine if it is suitable for this experience?