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Digital Marketing Strategy - Winter 2025

DMK 102
Fermé
McMaster University Continuing Education
McMaster University Continuing Education
Hamilton, Ontario, Canada
Alison Sprayson
Alison Sprayson
Professor
(1)
2
Chronologie
  • janvier 13, 2025
    Début de expérience
  • avril 7, 2025
    Fin de expérience
Expérience
1/1 match de projet
Dates fixées par le expérience
Entreprises privilégiées
Canada
Tout type de entreprise
N'importe qu'elle industrie

Portée de Expérience

Catégories
Marketing numérique Marketing sur les réseaux sociaux Communications Étude de marché Marketing strategy
Compétences
strategy marketing social media
Objectifs et capacités de apprenant.e.s

This semester students working in small groups will apply their knowledge in digtial marketing strategy to help your organization seize a marketing opportunity, develop a strategic digital marketing plan, or solve a current digital marketing challenge.The students will consider marketing research, strategy, digital promotional tools and marketing best practices to create a plan, report and presentation.

Apprenant.e.s

Apprenant.e.s
Formation continue
Niveau Débutant, Intermédiaire
15 apprenant.e.s dans le programme
Projet
30 heures par apprenant.e.s
Les Pédagogues affectent les apprenant.e.s à des projets
Équipes de 2
Résultats et livrables attendus

Students will submit:

  • A report including their research, analysis, insights, and recommendations.
  • A pdf slide deck summarizing their key findings and recommendations to share with your employees.
Chronologie du projet
  • janvier 13, 2025
    Début de expérience
  • avril 7, 2025
    Fin de expérience

Exemples de projets

Exigances

Examples include but are not limited to:

  • Digital marketing strategy review/audit: Providing recommendations on what methods you can use to leverage and improve your current digital marketing strategy, based on your organization's budget, goal(s), audience and current marketing activities.
  • Digital marketing strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion) and general digital marketing focuses on Education, Engagement, Entertainment and Experience.
  • Social Media: An analysis of how to leverage social media channels to reach both current and new customer groups
  • Conduct external analysis (including customer, competitor, market and environment) and marketing mix performance.
  • Developing a persona that can be used as a concrete marketing tool to assist with decision-making.
  • A content calendar to guide the production of material to be used, batched and re-purposed on multiple digital platforms.
  • Content templates and/or content ideas/guidance to apply to visual and narrative strategy.