Details

Are you considering expanding your company and exploring global markets? Our student consultants can help you assess your international readiness, compare different market opportunities, and help you develop foreign entry strategies. We are particularly interested in projects involving any of the following:

• market readiness assessments to determine whether your firm is ready to expand internationally
• comparative market analyses
• exporting
• licensing
• franchising
• strategic alliances or joint ventures
• regional or global expansion strategies

Learner skills

Competitive analysis, Business strategy, Marketing strategy, Research, Financial forecasting; communication

Deliverables

The final project deliverables may include a comprehensive written report that includes the following key components (as appropriate to the context) and a business presentation:

• Country assessment for the product(s) or service(s) in question
• External and internal environmental scanning
• Marketing strategy
• Marketing budgets
• Operational strategy
• Financial analysis
• Implementation plan including schedules, task descriptions, resource allocations, budgets, and timelines for implementation

Deliverables most likely include written reports on market analyses or market entry strategies but could also include briefing materials, marketing collateral, and/or presentations.