Seneca Polytechnic is seeking partners for the Innovation Work-Integrated Learning (InnWIL) program, designed to provide students with hands-on experience developing intrapreneurial skills by tackling real-world challenges.  

Students will work in specialized or interdisciplinary teams to launch a new product / service or improve an existing product / service through market research and the development of a comprehensive, innovative launch plan.  

Students come from various backgrounds including business, marketing, human resources, software engineering, software development, technology management, database applications, and data science & analytics. 

All students bring a strong foundation in problem-solving, research, and project management, along with experience using design and systems thinking methodologies. 

Course Objectives:

• Develop intrapreneurial management and growth techniques through strategic plans and product validation research to prepare for product launch
• Gain knowledge of educational resources to support intrapreneurial growth
• Develop knowledge about key challenges facing an intrapreneur at different stages in the growth cycle
• Understand different tools/models that can be used to minimize risk at different stages of the intrapreneurial journey
• Identify possible funding sources, streams and/or structures that could be applied to your business
• Topics covered include ideation, strategic thinking, creative brainstorming, prototyping & validation, marketing, sales, project management and pitching ideas

Deliverables:

Phase 1 – Problem analysis and work plan using qualitative and quantitative data, internal analysis of the organization and external factor analysis of the industry 

Phase 2 – Investigative process, trend identification, evidence-based recommendations 

Phase 3 – Written report and final pitch presentation where learners present their recommended solution and answer questions