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WINTER 2025 - Digital Marketing

DMP
Fermé
Contact principal
Bow Valley College
Bow Valley College
Calgary, Alberta, Canada
Laurie Wright
Elle / Elle
Instructor of Digital Marketing
(13)
6
Chronologie
  • février 10, 2025
    Début de expérience
  • février 15, 2025
    Kickoff Call - Video Chat
  • février 22, 2025
    Check In - Email/Team Channel
  • mars 1, 2025
    Check In - Email/Team Channel
  • mars 8, 2025
    Check In - Email/Team Channel
  • mars 15, 2025
    Fin de expérience
Expérience
7/7 match de projet
Dates fixées par le expérience
Ententes requises
Entreprises privilégiées
Canada
Tout type de entreprise
N'importe qu'elle industrie

Portée de Expérience

Catégories
Marketing numérique Analyse marketing Analyse concurrentielle Marketing strategy
Compétences
online communication marketing research project management digital project management
Objectifs et capacités de apprenant.e.s

Your business will collaborate with a group of students from a Design Process Analytics course.


These students will work in teams of 3-4 to conduct in-depth market research tailored to your business needs. Each group will analyze your target audience, competitive landscape, and industry trends, using both primary and secondary research methods to provide actionable insights.

Apprenant.e.s

Apprenant.e.s
Certificat
Niveau Débutant, Intermédiaire
30 apprenant.e.s dans le programme
Projet
30 heures par apprenant.e.s
Les Pédagogues affectent les apprenant.e.s à des projets
Équipes de 3
Résultats et livrables attendus

Deliverables will include a comprehensive market research report highlighting key findings, data visualizations, and strategic recommendations to inform your business decisions. To ensure a consistent experience across all groups, all students will follow a standardized research framework provided by the instructor.


The students’ goal is to provide your business with valuable market insights that can shape future marketing strategies and design decisions.


This project also allows your business to benefit from fresh perspectives while supporting the professional growth of aspiring digital marketers.


Timeline:


Students meet with business partners between Feb. 10-14th.

Market research and deliverables will be finalized and submitted by March 14th.


Chronologie du projet
  • février 10, 2025
    Début de expérience
  • février 15, 2025
    Kickoff Call - Video Chat
  • février 22, 2025
    Check In - Email/Team Channel
  • mars 1, 2025
    Check In - Email/Team Channel
  • mars 8, 2025
    Check In - Email/Team Channel
  • mars 15, 2025
    Fin de expérience

Exemples de projets

Learners in groups of 3-5 will work with your company to identify your needs and provide actionable recommendations based on their in-depth research and analysis.


Project activities that learners can complete may include, but are not limited to:

  • Market Research Analysis: Identifying key industry trends, audience demographics, and competitive positioning


  • Customer Persona Development: Creating detailed profiles to better understand and target your ideal customers


  • Competitor Benchmarking: Analyzing competitors' strengths, weaknesses, and opportunities in your industry


  • Brand Perception Study: Conducting surveys or focus groups to assess customer perceptions of your brand


  • Content Performance Audit: Reviewing existing content (social media, website, etc.) to determine effectiveness and suggest improvements

Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

  • Q1 - Case à cocher
     *
  • Q2 - Texte court
    What data do you have to share (eg. your website or social media analytics) ?  *
  • Q3 - Case à cocher
     *
  • Q4 - Texte court
    How is your project relevant to the experience?  *