Collège Boréal
Collège Boréal
Se connecter S'inscrire

Fall 2025 - Business-to-Business Marketing

MARK 416
Fermé
Contact principal
MacEwan University
MacEwan University
Edmonton, Alberta, Canada
Tracy Whatmore
Elle / Elle
Supervisor, Work-Integrated Learning
(24)
7
Chronologie
  • septembre 29, 2025
    Début de expérience
  • décembre 5, 2025
    Fin de expérience
Expérience
1/1 match de projet
Dates fixées par le expérience
Entreprises privilégiées
N'importe où
Tout type de entreprise
N'importe qu'elle industrie

Portée de Expérience

Catégories
Communications Étude de marché Marketing strategy
Compétences
digital marketing sales & marketing business consulting marketing strategy data analysis
Objectifs et capacités de apprenant.e.s

Is your organization seeking some extra support to solve an ongoing B2B marketing challenge? If so, MacEwan University has 3rd and 4th year business students that are seeking opportunities to work for you in the form of a for-credit B2B Marketing project. Our students are understand all major concepts related to business-to-business (B2B) marketing and purchasing with a special focus on business relationships and networks. Students know the similarities and differences between marketing to consumers and marketing to businesses, and can apply organizational marketing theory and practice while recognizing the implications of the electronic and global arena for organizational markets.

Apprenant.e.s

Apprenant.e.s
Premier cycle universitaire
Niveau Intermédiaire
60 apprenant.e.s dans le programme
Projet
35 heures par apprenant.e.s
Les apprenant.e.s s'auto-attribuent
Équipes de 5
Résultats et livrables attendus

Over the course of the project, our students will develop a comprehensive marketing plan. Your company will receive both the plan as well as an executive presentation, summarizing key points.

Chronologie du projet
  • septembre 29, 2025
    Début de expérience
  • décembre 5, 2025
    Fin de expérience

Exemples de projets

The scope and nature of the project will depend on your company's needs and priorities. Student are capable of working on any of the following:


  • Determine and describe relevant concepts and constructs of business-to business marketing, as well as similarities and differences between marketing to consumers and marketing to businesses
  • Apply organizational market concepts to the analysis of marketing cases
  • Analyze the appropriateness and effectiveness of the industrial marketing functions of firms with respect to their products and services, markets, and industries
  • Assess the role of relationships and networks in the B2B markets including global networks and ethical issues
  • Design B2B marketing plans
  • Analyze trends and challenges of B2B marketing in a dynamic global market place

Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

  • Q1 - Case à cocher
    Attend final virtual presentation.
  • Q2 - Case à cocher
    Willingness to work with two student teams in this course.
  • Q3 - Case à cocher
    Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
  • Q4 - Case à cocher
    Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.