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Marketing Strategy Application Experience

BBA222
Fermé
Cavendish University
Cavendish University
Priscilla Munkombwe Lesa
University lecturer
(1)
4
Chronologie
  • mars 13, 2025
    Début de expérience
  • mai 16, 2025
    Fin de expérience
Expérience
11/4 match de projet
Dates fixées par le expérience
Entreprises privilégiées
N'importe où
Tout type de entreprise
N'importe qu'elle industrie

Portée de Expérience

Catégories
Segmentation de la clientèle Marketing sur les réseaux sociaux Analyse marketing Étude de marché Marketing strategy
Compétences
marketing strategies digital marketing brand strategy market research marketing planning consumer behaviour competitive analysis marketing intelligence market environment marketing concepts
Objectifs et capacités de apprenant.e.s

This experience is designed for learners who have gained a foundational understanding of marketing principles, strategies, and practices. Participants will have the capability to analyze consumer behavior, develop marketing strategies, and apply market research techniques. By engaging in this experience, learners will apply their classroom knowledge to real-world projects, developing marketing plans and strategies that can be implemented in various industries. This hands-on approach allows learners to bridge the gap between theory and practice, providing tangible value to industry partners.

Apprenant.e.s

Apprenant.e.s
Premier cycle universitaire
Niveau Débutant
117 apprenant.e.s dans le programme
Projet
20 heures par apprenant.e.s
Les Pédagogues affectent les apprenant.e.s à des projets
Équipes de 10
Résultats et livrables attendus
  • Comprehensive marketing plan for a product or service
  • Consumer behavior analysis report
  • Digital marketing strategy proposal
  • Market research findings and insights presentation
  • Branding strategy document
Chronologie du projet
  • mars 13, 2025
    Début de expérience
  • mai 16, 2025
    Fin de expérience

Exemples de projets

Exigances
  • Develop a digital marketing strategy for a new product launch
  • Conduct a market research study to identify consumer trends in a specific industry
  • Create a branding strategy for a small business looking to rebrand
  • Analyze consumer behavior to improve customer engagement for an e-commerce platform
  • Design a social media marketing campaign for a local event
  • Evaluate the effectiveness of a current marketing strategy and provide recommendations
  • Develop a content marketing plan for a startup
  • Prepare a report on the impact of digital marketing trends on a specific industry

Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

  • Q1 - Texte long
    How often are you available to meet or chat with my student?  *
  • Q2 - Texte long
    Our students work in teams with a designated team lead who will communicate with you on behalf of the groups. How many team leads (groups) are you comfortable working with?  *
  • Q3 - Texte long
    We are in CAT time zone, are you happy to work with us around this time zone?  *