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Marketing New Products for a Consumer Brand - Spring/Summer 2025

MKT 101
Fermé
McMaster University Continuing Education
McMaster University Continuing Education
Hamilton, Ontario, Canada
Jeffrey O'Leary
Il / Lui
Instructor
3
Chronologie
  • mai 5, 2025
    Début de expérience
  • août 3, 2025
    Fin de expérience
Expérience
1/1 match de projet
Dates fixées par le expérience
Entreprises privilégiées
Canada
Tout type de entreprise
N'importe qu'elle industrie

Portée de Expérience

Catégories
Communications Étude de marché Stratégie de vente Marketing strategy
Compétences
marketing budgets marketing environmental scanning marketing strategies market segmentation research new product development
Objectifs et capacités de apprenant.e.s

In an increasingly competitive consumer marketplace, decisions around adding new products and services are more important to a company’s success than ever. Students in the Marketing program at McMaster University’s Centre for Continuing Education will research and prepare a report for your company that recommends a new product or service and/or plans its launch.

Apprenant.e.s

Apprenant.e.s
Formation continue
Niveau Débutant, Intermédiaire
15 apprenant.e.s dans le programme
Projet
30 heures par apprenant.e.s
Les apprenant.e.s s'auto-attribuent
Équipes de 5
Résultats et livrables attendus

The final project deliverables will include a written report that includes the following key components (as appropriate to the context):

· Research and recommendations relating to the development of a new product or service.

· Assessments of the market situation of the product(s) or service(s) in question.

· External and internal environmental scanning.

· Market segmentation, targeting, and positioning.

· Marketing strategies

· Marketing Budgets

· Schedules, task descriptions, resource allocations, and timelines for implementation

Chronologie du projet
  • mai 5, 2025
    Début de expérience
  • août 3, 2025
    Fin de expérience

Exemples de projets

Exigances

Students, in groups of 4 or 5, will research and construct a plan that will help you achieve success in your marketing efforts. Your own staff will liaise with the course instructor and students to ensure that their work meets the objectives—whether financial, marketing, or societal—that your company sets out to achieve around the development and/or launch of a new product or service.

Based on information you provide, students will prepare a report that provides thoroughly researched and soundly reasoned recommendations relating to the development and/or launch of a new product or service. Student teams will address industry-specific concerns as well as broader elements of marketing best practice to provide as meaningful contribution to your firm’s decision making process around these questions.


Project Examples include, but are not limited to:

· Research and Recommend a New Product to a Company and Plan its Launch

· Research and Recommend a New Service to a Company and Plan its Launch

· Plan a New Product Launch

· Plan New Service Launch

Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

  • Q1 - Texte court
    Please briefly describe your product or service.  *
  • Q2 - Texte court
    Students tend to have a more successful experience when working on projects from companies that offer simpler or clearer products or services, as opposed to those with complex or difficult-to-understand concepts. If your product or service does not align with the preferred description, kindly refrain from submitting a match request.  *
  • Q3 - Texte court
    Do you agree to provide a dedicated contact person for the students to reach out to in case of any questions? If so, who will this contact person be?  *
  • Q4 - Texte court
    How many hours are you able to devote to mentoring the students?  *