New Product Development
Contact principal

Chronologie
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septembre 5, 2023Début de expérience
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décembre 18, 2023Fin de expérience
Portée de Expérience
Catégories
Segmentation de la clientèle Communications Analyse concurrentielle Lancement d'un produit ou d'un serviceCompétences
idea generation concept development consumer researchBring on learners from Ohio University to be your learner-consultants, in a project-based experience. Learners will work on one main project over the experience of the semester, connecting with you as needed with virtual communication tools.
Learners in this program/experience will learn and then follow a stage gate development process to develop product ideas, decide how to position the ideas, write concept statements, test the concepts first qualitatively and then quantitatively, and then proceed to developing a proof of concept prototype. For perspective, last year the class developed ideas for a seasonal decorations company named Old world Christmas.
The process starts with a situation analysis and ends with a product prototype. Students include marketing and communications majors and we will have graphic capabilities.
Apprenant.e.s
Deliverables are negotiable, and will seek to align the needs of the learners and the organization.
Some final project deliverables might include:
- A thorough situation analysis
- A list of ideas generated and then prioritized by opportunity
- Concept statements that have been tested with purchase intent scores
- Product prototype
- A final 30-45 minute presentation with recommendations
Chronologie du projet
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septembre 5, 2023Début de expérience
-
décembre 18, 2023Fin de expérience
Exemples de projets
Exigances
Learners in groups of 3-5 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.
Project activities that learners can complete may include, but are not limited to:
- Situation Analysis
- Idea Generation
- Idea Screening
- Concept Development
- Qualitative Concept Testing
- Quantitative Concept Testing
- Prototype Development
Critères supplé mentaires pour entreprise
Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:
Contact principal

Chronologie
-
septembre 5, 2023Début de expérience
-
décembre 18, 2023Fin de expérience