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Market Research

BMKT 360
Fermé
Contact principal
Capilano University
Capilano University
Vancouver, British Columbia, Canada
Robert Thomson
Instructor
(1)
3
Chronologie
  • février 6, 2022
    Début de expérience
  • février 19, 2022
    Project Scope Meeting
  • avril 2, 2022
    Fin de expérience
Expérience
1 projets souhaités
Dates fixées par le expérience
Entreprises privilégiées
Vancouver, British Columbia, Canada
Tout type de entreprise
Food & beverage, Consumer goods & services, Travel & tourism, Cosmetics & beauty, Liquor, wine & spirits, Sports & fitness

Portée de Expérience

Catégories
Analyse marketing Étude de marché Analyse concurrentielle Expansion du marché Stratégie de vente
Compétences
competitive analysis sales & marketing business consulting data analysis
Objectifs et capacités de apprenant.e.s

Market research project, students will submit written proposal as well as presentation.

Apprenant.e.s

Apprenant.e.s
Premier cycle universitaire
Tout niveau
35 apprenant.e.s dans le programme
Projet
25 heures par apprenant.e.s
Les apprenant.e.s s'auto-attribuent
Équipes de 4
Résultats et livrables attendus

A detailed written proposal;

Contents to include:

  1. Market Analysis - Industry, Consumer, Competitors
  2. Environmental scan, swot
  3. Problem identification and relevance
  4. Research - Objective/s, Methodology, Data gathering, analysis, results.
  5. Report - key insights and implications
  6. Future considerations
Chronologie du projet
  • février 6, 2022
    Début de expérience
  • février 19, 2022
    Project Scope Meeting
  • avril 2, 2022
    Fin de expérience

Exemples de projets

I have significant industry experience and would guide students in the research process. What a company would receive is primary research (likely with secondary to support), online survey plus perhaps qualitative eg. focus groups, in-depth interviews. This would be collaboratively agreed upon based on client needs.

Project examples may include, but are not limited to:

  • Investigating the competitive landscape to identify key messaging for promotion.
  • Market segmentation to identify the ideal target market for a new or existing product or service.
  • Identify business expansion opportunities through location analysis and customer surveys.
  • Identify key messaging via customer focus groups that investigate the competitive landscape for a new product or service.

Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

  • Q1 - Case à cocher
    Is your firm prepared to provide a dedicated contact who will be available to answer periodic emails or phone calls over the duration of the project to address students' questions?
  • Q2 - Case à cocher
    Will someone from the firm attend the student presentations in-person or via MS Teams / Zoom?
  • Q3 - Case à cocher
    Is someone available for a discovery call/meeting with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
  • Q4 - Case à cocher
    Discovery meeting to shape assignment briefing to best suit client needs (I have a template)?
  • Q5 - Case à cocher
    Visit classroom or online meeting approx 2nd week of February to present high level on company background and problem/s to be addressed by project.