Organizational Communications Strategies Audit

COMM321
Fermé
Contact principal
Franklin University
Columbus, Ohio, United States
Brenda Jones
Elle / Elle
Department Chair, Communications, Behavioral & Natural Sciences
(1)
4
Chronologie
  • janvier 16, 2024
    Début de expérience
  • janvier 16, 2024
    Initial Client Meeting
  • février 12, 2024
    Communication Audit Report Due
  • février 15, 2024
    Final Presentation
  • février 16, 2024
    Fin de expérience
Expérience
1/1 match de projet
Dates fixées par le expérience
Entreprises privilégiées
N'importe où
Small to medium enterprise
N'importe qu'elle industrie

Portée de Expérience

Catégories
Communications internes Communications Étude de marché Analyse concurrentielle
Compétences
communication research critical thinking social media
Objectifs et capacités de apprenant.e.s

Looking to take your communications to the next level? Work with students from Franklin University to gain a fresh perspective on the alignment between your communication goals, key stakeholders, channels, and messaging. Our learners will work in groups to conduct a communication audit based on available data, such as social media posts and engagement metrics. 


Doing more with limited resources is a common challenge for communications professionals. Get help with assessing what is really working for you and where you can limit your investment. Share your communication challenge with us, and we will dig into the data and share insights.

Apprenant.e.s

Apprenant.e.s
Premier cycle universitaire
Tout niveau
20 apprenant.e.s dans le programme
Projet
25 heures par apprenant.e.s
Les Pédagogues affectent les apprenant.e.s à des projets
Équipes de 4
Résultats et livrables attendus

These will be 4 week-long projects (approximately 25 hours of work). Based on provided data (e.g., a summary of internal communication efforts and metrics) and/or publicly available data (e.g., YouTube and Instagram following and engagement) as well as industry trend data, learners will complete communication-focused research for the client. Students will then provide a formal presentation and a written audit summary with their findings and suggestions for potential next steps.


Our learners will apply critical thinking, informed by a broad knowledge-base from diverse fields of study. Using a Strengths, Weaknesses, Opportunities, and Threats (SWOT) framework, findings will be organized in a way that may be leveraged by internal teams.

Chronologie du projet
  • janvier 16, 2024
    Début de expérience
  • janvier 16, 2024
    Initial Client Meeting
  • février 12, 2024
    Communication Audit Report Due
  • février 15, 2024
    Final Presentation
  • février 16, 2024
    Fin de expérience

Exemples de projets

Exigances

Learners in groups of 3-5 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.


Project activities that learners can complete may include, but are not limited to:


  • Conduct a communication audit for a previous fundraising event effort to determine potential areas to refresh based on goals and target audiences.
  • Assess the visibility of an organization and engage the specific stakeholders, contextualizing with comparisons to top competitors and near-term goals.
  • Assess the potential viability of a communication product (e.g., podcast or YouTube channel) based on goals, audience, organizational market share, and competitor analysis.
  • Conduct a situational analysis of factors impacting the industry and organization, with initial ideas on communications needed to position the organization in light of key trends.


Our learning goals for learners include learning how an organization (nonprofit or business) engages with key stakeholders to achieve goals through strategic communication. Learners apply critical thinking skills and foundational skills in organizational communication planning to assess communication needs and propose a communication strategy to achieve specific goals.

Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

  • Q1 - Case à cocher
     *
  • Q2 - Case à cocher
     *
  • Q3 - Case à cocher
     *
  • Q4 - Case à cocher
     *
  • Q5 - Texte long
    How is your project relevant to the experience?  *